Online video is growing faster than any other advertising medium available to marketers, and is the social media’s most visceral form. Most brands have engaged in one-off tactics through 2010, including viral videos, pre-roll ads, custom content and contests. In 2011, many brands are taking a more strategic approach. They are engaging with customers in new ways, but staying true to the brand’s position. They are experimenting with new approaches, but staying on brand strategy.
Nalts Consulting is focused exclusively in the area of online-video marketing strategy, and has helped some of the leading global brands achieve measurable results.
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