When American corporations do business abroad, they often hire local liaisons to help them with region-specific customs, laws and practices. Similarly, as marketers engage in social media’s most visceral form (online video), their odds of success increase when they have inside knowledge of what works and flops.
Historically, brands relied on “viral” videos, large online-advertising spends, and branded microsites. Yet innovative marketers are discovering smarter and more efficient ways to activate their target audience... an audience that increasingly “tunes out” interruption advertising in favor of entertaining content, helpful tools, and authentic dialogue.
Brands don’t need hype about how social-media will turn their worlds upside down. They need high-impact, low-risk places to start. And they need help measuring the impact on image, awareness, intent and sales.
Good news. Many brands are moving confidently past the “analysis paralysis” of assessing social media... and they’re engaging audiences in irresistible ways. They go beyond monitoring and self-serving promotion, and they’re reaching customers via advocates who are already influential online.
Nalts Consulting, founded by a career marketer and most-viewed YouTube personality, was created to help brands figure out HOW to monitor and engage in social media. Read Nalty’s recent article in AdAge about online-video marketing or his iMarketingConnections article about measuring and communicating the impact of social media.
Author of “Beyond Viral Video,” (Wiley 2010), Kevin Nalty is one of the most-viewed online-video personalities and experienced marketer. He has helped many of the most trusted brands and leading corporations flourish via social media and video. More importantly, Nalty’s experience at Johnson & Johnson and as Consumer Product Director at Merck gives him insights on how to drive and measure business results – not hype. To learn more, see Nalty’s client case studies, press or his active profiles in social media. To learn how he can help your brand, company or agency, please contact Nalty here.